The Story of Avenue 88: From One Branch in Mansoura to 5 Branches Across Dakahlia and Damietta
Where Did the Avenue 88 Story Begin?
The story of Avenue 88 began with a single branch in Mansoura. Over time, what started as a local business grew into a brand with a presence in multiple cities across Dakahlia and Damietta.
This growth was not built on an online store alone. It began with a physical presence and direct interaction with customers, offering clothing that suits Egyptian men's everyday needs and different occasions.
Today, Avenue 88 operates across five branches, with a new step in its journey: expanding its digital presence and making online shopping available alongside the in-store experience.
The Founding of Avenue 88 and the Beginning of Its Expansion
Avenue 88 was founded on a clear idea: to offer men's clothing that combines practical everyday designs with styles that keep up with changing fashion trends, while staying close to the needs of Egyptian customers.
As its customer base grew, Avenue 88 expanded beyond its starting point in Mansoura, reaching other cities across Dakahlia and Damietta. Each branch developed its own local presence and customer base, while remaining part of the same brand and shopping experience.
Five Branches That Built Avenue 88's Presence
Avenue 88 now has five branches, reflecting its growth from a local store into a business with a physical presence across multiple areas.
- Avenue 88 Mansoura: Where the brand's expansion began and one of its key branches.
- Avenue 88 Sherbin: Bringing the brand to customers across Dakahlia.
- Avenue 88 Derb Negm: Serving customers in the city and surrounding area.
- Avenue 88 New Damietta: Extending the brand's presence into Damietta.
- Avenue 88 El Mahalla: Serving customers in Greater El Mahalla.
Visit each branch's page to find its location and details, or choose the Avenue 88 branch closest to you.
You can also find branch locations on Google Maps:
Avenue 88 and Egyptian Men's Fashion
Choosing clothing is about more than following fashion trends. Everyday use, fit, design, and the occasion you are dressing for all play a role in the buying decision.
That is why, at Avenue 88, we focus on offering a range of men's clothing that meets the needs of Egyptian men, from everyday essentials to styles suitable for different occasions and outings.
Through its physical branches, the brand has been able to connect directly with customers and better understand their preferences. The website now makes it easier to browse available styles and collections.
From Physical Branches to an Online Store
The launch of the online store marks a new step in Avenue 88's journey. Customers who are used to visiting one of the branches can now browse products and available styles online and explore their options before visiting a store.
At the same time, the website introduces new customers to a brand with an established retail presence and a history of expansion, rather than making online shopping their only point of contact with the brand.
We took this step to connect the in-store and digital shopping experiences, giving customers more ways to discover Avenue 88 products and find what suits them.
Discover Avenue 88!
If you already know Avenue 88 through one of its branches, you can now continue your shopping experience online and explore the available styles and collections. If you are discovering the brand for the first time, you can visit the nearest Avenue 88 branch or browse the products directly on the website.
Avenue 88's journey began with a single branch in Mansoura. Today, its presence extends across five branches in Dakahlia and Damietta, evolving from a brand customers know in person into a more complete shopping experience that brings together physical stores and online shopping.